The Opportunity
We are partnering with a well-established, globally respected industrial technology company operating across the Asia Pacific region to identify their next Sales Leader for their business.
The business operates in process industries, serving customers across a core range of industries. With an established sales team on the ground, this role is an opportunity for a commercially driven leader to shape strategy, develop talent, and drive meaningful growth in one of Southeast Asia’s key markets.
The Role
TheSales leader will own the commercial agenda locally— setting direction, managing performance, and building a high-calibre team capable of delivering consistent, sustainable growth. This is both a strategic and hands-on role requiring someone equally comfortable in the boardroom and in front of key customers.
Sales Leadership & Strategy
Define and execute the country sales strategy aligned with regional and global objectives.
Translate business objectives into annual targets, KPIs, and actionable commercial plans.
Monitor market trends, competitive activity, and customer segments to surface growth opportunities.
Maintain disciplined forecasting, pipeline governance, and performance cadence across the team.
People Leadership
To Lead, coach, and develop a sizeable sales team to deliver against capability and performance goals
Build a high-performance, collaborative, and customer-centric culture within the sales organisation.
Drive development across solution selling, key account management, and value-based selling approaches.
Establish clear goals, regular performance dialogue, and meaningful succession plans.
Customer & Market Development
Build and maintain senior-level relationships with strategic accounts and key customers.
Act as executive sponsor for selected high-value project opportunities and negotiations.
Ensure consistent application of key account management and structured opportunity approaches.
Collaborate closely with Marketing to ensure commercial alignment and market development.
Governance & Management Team Contribution
Champion effective CRM deployment as the single source of truth for pipeline and reporting.
Ensure sales processes, reporting cadence, and governance are aligned to company standards.
Contribute actively as a Management Team member, providing transparent reporting on sales performance, risks, and opportunities.
What We’re Looking For
Background & Experience
Bachelor’s degree in Engineering or a related technical discipline.
12–18 years of progressive B2B sales and commercial experience, ideally within process automation.
Demonstrated experience working within or alongside large, complex MNC environments.
At least 5 years in a senior sales leadership or people management role, with a track record of coaching and transforming sales teams.
Proven ability to design and execute commercial strategies that deliver measurable growth.
Skills & Leadership Qualities
Strong strategic and commercial acumen — able to translate vision into execution.
Energetic, hands-on leadership style with the presence and credibility to inspire a diverse sales team.
Deep customer orientation and the ability to build lasting relationships at senior levels.
Sharp analytical mindset with the ability to interpret sales data and market intelligence.
Excellent communication and stakeholder management skills across all levels.
Comfortable operating in a structured, process-driven environment with strong CRM discipline.
Feel free to apply or reach out confidentially to me at joel.tan@atomicgroup.sg