Client Description
We are partnering with a well-established, globally respected industrial technology company operating across the Asia Pacific region to identify their next Head of Sales for Singapore. This is a senior leadership appointment that will sit on the local Management Team and report directly to the Managing Director.
The business operates in the process automation and measurement technology space, serving customers across a range of industrial end-markets. With a sizeable and established sales team on the ground, this role is an opportunity for a commercially driven leader to shape strategy, develop talent, and drive meaningful growth in one of Southeast Asia’s key markets.
Role Description
The Head of Sales will own the commercial agenda for Singapore — setting direction, managing performance, and building a high-calibre team capable of delivering consistent, sustainable growth. This is both a strategic and hands-on role requiring someone equally comfortable in the boardroom and in front of key customers.
Key Responsibilities
Sales Leadership & Strategy
• Define and execute the country sales strategy aligned with regional and global objectives.
• Translate business objectives into annual targets, KPIs, and actionable commercial plans.
• Monitor market trends, competitive activity, and customer segments to surface growth opportunities.
• Maintain disciplined forecasting, pipeline governance, and performance cadence across the team.
People Leadership
• Lead, coach, and develop a sizeable field and inside sales team to deliver against capability and performance goals.
• Build a high-performance, collaborative, and customer-centric culture within the sales organisation.
• Drive development across solution selling, key account management, and value-based selling approaches.
• Establish clear goals, regular performance dialogue, and meaningful succession plans.
Customer & Market Development
• Build and maintain senior-level relationships with strategic accounts and key customers.
• Act as executive sponsor for selected high-value project opportunities and negotiations.
• Ensure consistent application of key account management and structured opportunity approaches.
• Collaborate closely with Marketing to ensure commercial alignment and market development.
Governance & Management Team Contribution
• Champion effective CRM deployment as the single source of truth for pipeline and reporting.
• Ensure sales processes, reporting cadence, and governance are aligned to company standards.
• Contribute actively as a Management Team member, providing transparent reporting on sales performance, risks, and opportunities.
Requirements
What We’re Looking For
Background & Experience
• Bachelor’s degree in Engineering or a related technical discipline.
• 12–18 years of progressive B2B sales and commercial experience, ideally within process automation, industrial instrumentation, or adjacent measurement technology sectors.
• Demonstrated experience working within or alongside large, complex MNC environments.
• At least 5 years in a senior sales leadership or people management role, with a track record of building and developing teams.
• Proven ability to design and execute commercial strategies that deliver measurable growth.
Skills & Leadership Qualities
• Strong strategic and commercial acumen — able to translate vision into execution.
• Energetic, hands-on leadership style with the presence and credibility to inspire a diverse sales team.
• Deep customer orientation and the ability to build lasting relationships at senior levels.
• Sharp analytical mindset with the ability to interpret sales data and market intelligence.
• Excellent communication and stakeholder management skills across all levels.
• Comfortable operating in a structured, process-driven environment with strong CRM discipline.
Account Consultant：joel.tan@atomicgroup.sg