About the job
Highlight:
- A newly created role with real room to shape how the company shows up digitally, worldwide
- Global exposure from a Singapore base
- A company with a genuine innovation story to tell
About the company
Our client is a global medical technology company headquartered in Singapore, with a long history of pioneering minimally invasive treatments. Its technologies are used by clinicians in 100+ countries, and its portfolio spans capital equipment, lasers and AI-enabled digital tools.
About the role
This is a newly created role in the Digital Experience team at the Singapore HQ. It has a global remit. You'll be the custodian of the company's global digital marketing. You'll build the playbook that regions follow and run campaigns with regional marketers and GMs. It suits a marketer who enjoys building something from an early stage and stays hands-on with content.
What you'll do
- Build the global digital marketing playbook: processes, standards and best practices that scale across regions
- Lead the corporate website, global site and regional versions, covering content, SEO and conversion
- Drive organic social media: strategy, editorial calendar, content and community engagement
- Turn technical and clinical product information into clear, engaging content for healthcare professionals and patients
- Partner with regional marketers and GMs to understand local needs and roll out global campaigns
- Work closely with the global product management team in Europe
- Run demand generation through email, lead capture and selective paid media, and report on impact from engagement to MQL, SQL and pipeline
- Use AI tools to speed up content creation and campaign optimisation, and help the wider team adopt AI in marketing
What you'll bring
- 6+ years in digital marketing, with B2B or mixed B2B/B2C experience (purely B2C backgrounds won't fit this role)
- Strong track record in organic social and content marketing. You write and create content yourself.
- Hands-on experience with website management, SEO and email marketing
- Ability to link digital metrics to business outcomes
- Experience working with global or regional stakeholders; healthcare, MedTech or B2B tech background is a plus
- Practical experience using AI tools in marketing work
- Familiarity with marketing automation, CRM, CMS and analytics tools
- Comfortable with an occasional call or post outside Singapore hours, given the global scope